Help Wanted: “Seeking Social Media Specialist”
by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the…
Articles Tagged “Platform Magazine”
The Two Words That Say It All
by Jaclyn McNeil Two simple words that can take you far in life: “Thank you.” Transitioning from college to the workforce seems like a daunting task, one that requires connections, communication and a little bit…
A Royal PR Opportunity
By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship the prince finally proposed to…
No Ordinary Video Game; No Ordinary PR Campaign
By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Bulletstorm separates itself from the pack of typical video games. It…
Sarcasm So Works the Best
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in…
Ted Leonsis: The New Approach to Sports PR
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each…
Stickies, Highlighters and a Monthly Planner
By Victoria Corley What personality traits make a professional successful in the field of public relations? Generally, if you ask someone this question you will hear a very generic and somewhat delightful list of traits…
Sexting, Shoulder Pads and Foot Fetishes, Oh My!
By Marissa Stabler With the end of the NFL season less than a week away, I find myself reflecting on what an eventful year it has been. I’m not thinking about the surprising success stories…
The PR of Politics
By Amanda Coppock In light of recent remarks by Alabama’s newly elected Gov. Robert Bentley, I can’t help but wonder: do politicians realize they have such a strong impact on their states’ reputations? Any governor…
College Students: Not Your Average Audience
By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised…