The Birmingham Renaissance
Posted At: October 9, 2013 6:03 p.m. by Kyle Borland A city is a brand. In the same way a company like Coca-Cola or Apple would market itself, each city has to do the same. For better or for worse, each city has a certain
‘Tis the Season of Pumpkin Spice
Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;
Can I Get a Funk Yeah?
Posted At: October 7, 2013 2:30 p.m. by Jacquie McMahon Standing in the crowd as five college students open for Dispatch and Wiz Khalifa, you might wonder how that happened. But if you know Mother Funk’s lead singer Josh Ferrell, you’re not even surprised. Ferrell instantly
Messages You Can’t Forget
Posted At: October 3, 2013 11:40 a.m. by Courtney Cox What’s the first thing you think of when you hear Lady Gaga’s new single “Applause?” For me, it’s human-sized hamsters wearing suits and sunglasses, closing the door of their bright green Kia Soul and turning
Greenville, S.C., Targets Millennials
Posted At: October 2, 2013 2:49 p.m. by Sarah de Jong Cities are increasingly trying to recruit college graduates to their area workforce. The National Center for Education Statistics reports that during the 2013-2014 school year, colleges are expected to award 943,000 associate’s degrees, 1.8
Beards as Branding
Posted At: September 27, 2013 9:30 a.m. by Brian C. Hoff Disclaimer: While this article may seem misogynistic because of consistent references to male facial hair and the qualities it represents, it is important to note that the author thinks women are highly capable of
Service Learning in PR Programs: A Trifecta for Positive Outcomes
Posted At: September 26, 2013 1:15 p.m. by Courtney Cox Several studies have shown that 90 percent of the information taught in a classroom is retained when students are given the opportunity to teach it to someone else or to immediately use the information themselves.
A Price Worth Paying
Posted At: September 25, 2013 2:24 p.m. by Lexi Holdbrooks The job seeking process becomes more complex each year. Upcoming college graduates are jumping through hoops to stand out from the massive crowd of young professionals entering the job market. According to USnews.com, in 2000, more
Law and PR: Different Sides of the Same Coin
Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law often clash when the two industries are forced to work
The Burrito Effect
Posted At: Sept. 19, 2013 7:15 P.M. by Aime O’Keefe “On and off there’s a movement for environmentally sustainable practices in our food production,” said Dr. Burton St. John III, APR and associate professor at Old Dominion University in Norfolk, Va. “Chipotle isn’t waiting for an