Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is…

Tackling Free Speech in Football

Published on November 1, 2017, at 5:02 p.m. by Rachel Tomchin. In a country full of disagreement, “64% of Americans watch NFL football.” While there are many enjoyable pastimes, NFL football has continued to be a…

Get Ready, Get Set, Stop?

Published on September 26, 2016, at 4:21 p.m. by Mary Catherine Molay. Opening week for the National Football League (NFL) brings in a lot of attention; however, this year, much of the media attention was…

Creating History Through an Emoji

Published on September 16, 2016, at 8:28 a.m. by Brittany Ray. Social media and sports enthusiasts unite! The time to live-tweet football games and generate engagement is at an absolute high. Twitter and football just took…

Off the Field, In the Spotlight

Published on February 18, 2016, at 7:00 p.m. by Kala Brumbaugh. Public scrutiny is often a hard pill to swallow. Making mistakes is a part of everyday life. These mistakes usually have minimal effect and…

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to…

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their…

Endorse Me, Endorse Me Not

Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus,…

Breaking the Domestic Violence Silence

Posted: September 17, 2014, 10:46 a.m. by Michelle Pierce. Why would she date someone like that? What is she thinking? If I were her, I would have left a long time ago. From the outside…

Michael Sam: First a Football Player

Posted: February 12, 2014, 2:40 p.m. by Shannon Auvil. On Feb. 9, 2014, University of Missouri defensive lineman Michael Sam revealed that he is gay via a breaking article in The New York Times. Sam…

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