The Dos and Don'ts of Starting a PR Agency

Posted At: November 29, 2010 1:08 PM by Katie Breaseale There is no cookie-cutter guide to starting a public relations agency. While starting a business requires proper planning, training and funding, not to mention a little…

Health Systems Need a Good Dose of Social Media

Posted At: November 1, 2010 11:20 AM by Katie Breaseale Hospitals can be viewed as stark, uninviting places full of sadness and despair. Some hospitals, however, are taking steps to alter this image and to brand…

10 Blogs Every PR Professional Should Follow

By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must…

New Social Network: “Come Together” for a Cause

Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social media genius behind Barack Obama’s…

How Social Media Boosted Black Friday Statistics

Black Friday 2010 is a strong example of how social media and the Internet are changing the way consumers shop. Shoppers who chose to scour the Internet instead of the malls on Black Friday gave…

Bridging the Gap Between the Logo and the Message

Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font…

Obama’s Communication Struggle in the White House

At the 2004 Democratic National Convention, I watched as Barack Obama addressed the nation for the first time on behalf of John Kerry. He had a palpable charisma and intelligence that got people talking—this could…