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How to Engage Millennials, From Ruzzle to QuizUp

How to Engage Millennials, From Ruzzle to QuizUp

Posted At: January 15, 2014 2:25 p.m. by Jacquie McMahon These days, it seems new phone applications appear and become popular in a matter of days. Anyone remember Ruzzle, the word game that essentially combined Boggle and Scrabble? Well, the newest craze is a game called QuizUp. Frequent articles discuss millennials, and some attack the […]

Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large impact on my view of the company. Take Chipotle, for […]

DiamondPR is a Destination’s Best Friend

DiamondPR is a Destination’s Best Friend

Posted At: January 10, 2014 10:54 a.m. by Aime O’Keefe. Destination branding and tourism marketing used to be topics reserved for hospitality managers. Tourism and convention bureaus relied on in-house representatives to create and implement communications plans. But as agencies develop and specialize, destination management offices are reaching out to external professionals to help boost […]

Making the Switch

Making the Switch

Posted At: January 7, 2014 9:28 a.m. by Jacquie McMahon It’s that time of the year again, when everyone swears to hit the gym at least three times a week, cut down on soda and eliminate all bad habits. Every time January 1 rolls around, people across the world are looking for change. By February […]

Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing Intern, Keller Wellcare Center (July–August 2012); Marketing and PR Intern, […]

Rob Ford’s PR Nightmare

Rob Ford’s PR Nightmare

Posted At: January 2, 2014 11:25 p.m. by Ashley Jones Pure chaos is the only way to describe the Rob Ford saga. Over the past six months, the mayor of Canada’s largest city has garnered international attention after his binge-drinking and crack-smoking habits were revealed for the entire world to see. Despite the ongoing scandal, Toronto’s embattled […]

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