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Holiday PR: Companies Who Believe It’s Better to Give Than Receive

During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance of holiday PR and the enormous success that’s possible if it’s done correctly. Last year, […]

10 Blogs Every PR Professional Should Follow

By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must remember these sites can also serve as resources to stay up-to-date on the latest industry news and trends. According to […]

‘Tis the Season for Customer Service

It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service makes any shopping experience that much better. Customer service is a PR tool any company must employ to be successful. […]

Airport Security: TSA asking for TMI?

The Department of Homeland Security (DHS) and Transportation Security Administration (TSA)  recently decided to maximize the efforts of their aviation and surface transportation security policies. Among others, cargo screening and pat-down methods are two of the areas in which TSA is heightening its surveillance. The general public is none-too-pleased by the extreme measures TSA is taking, and […]

WikiLeaks “Hacktivists” on a Mission for Transparency

An article published Wednesday, Dec. 8, by FoxNews.com addressed attacks toward companies trying to censor information published on WikiLeaks. WikiLeaks is allegedly in the midst of a campaign called “Operation: Payback.” The article says MasterCard was the most recently attacked website by so-called “hacktivists” in support of “anti-censorship.” The next victim was Twitter. Allegedly, the […]

New Social Network: “Come Together” for a Cause

Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social media genius behind Barack Obama’s presidential campaign. He has now narrowed his focus from friend requests and politics to a more notable cause — social […]

My Phone=My Life

Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking down the street and working out; we even attempt to discretely mess around on them in restaurants. Some are so […]

How Social Media Boosted Black Friday Statistics

Black Friday 2010 is a strong example of how social media and the Internet are changing the way consumers shop. Shoppers who chose to scour the Internet instead of the malls on Black Friday gave online merchants a 16 percent revenue increase from 2009. According to Coremetrics, online shoppers also spent more this year on […]

Kanye West: Empathy or Empty Apology?

Every year on Thanksgiving Day, millions of viewers tune into the Macy’s Thanksgiving Day Parade with thousands of performing entertainers to celebrate the festivities. This year, Kanye West made an appearance on the Big Apple float with an unhappy audience booing and chanting “Taylor” as West passed the crowd. Although the MTV Video Music Awards […]

Effective PR tactics lead to Vick-tory

As an Atlanta native, I never saw Michael Vick, the former Falcons quarterback, making a comeback. In 2007, Vick was convicted of running a dog fighting ring and training pit bulls for fighting purposes. Avid football fans all over the U.S. were disgusted with his behavior. How could a man so powerful and wealthy practice […]

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