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Think Twice

Most people would be content for six months with a $100,000 salary and lying on an island in Australia’s Great Barrier Reef.  With this job, you will only have to feed several hundred fish, clean the pool and check the mail.  Other days may consist of trying out the latest spas or snorkeling through coral […]

An Odd Place, Explained

The public perception of Jon and Kate Gosslin, stars of TLC’s hit television series Jon and Kate Plus 8, varies across the blogosphere, in turn putting PR professionals to work. Aspiring to work in the pubic relations field, I am going to treat the Jon and Kate Plus 8 image as a client, evaluate their situation […]

A Schicky Situation

[youtube=https://www.youtube.com/watch?v=WAk77Kr_OwQ&hl=en&fs=1] I woke up on a lazy Sunday morning and turned on the TV to one of my guilty pleasures, the Style Network. During the first commercial break I got up to get some water. When I returned, my friend had the TV paused and her jaw had dropped to the floor. “You have got […]

Dear Mark Zuckerberg,

Dear Mark Zuckerberg, How’s everything going? From the looks of the Facebook blog, I wouldn’t say it’s going well. Let me just give you a few highlights from the war zone. “Thank you so much for these changes. I now have even less reason to come to Facebook.” -Karen “Seriously, How can Facebook remain silent in […]

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather Oldani, director of U.S. communications for McDonald’s, discuss the company’s […]

Beijing’s Olympic-Size Public Relations Campaign

Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the thousands injured, construction workers were putting the finishing touches on […]

Personal Branding: Your Online Image

We’ve all seen those candid profile pictures that are less than flattering. The low cut shirt. An alcoholic beverage in hand. But what we may not realize is future employers are seeing those pictures online and thinking how unprofessional we look when we are out for a night on the town. They view our pictures […]

Communication During a Crisis

I was instantly terrified on Friday, February 13, to turn on the Internet and find the headline of “Deadly plane crash in Buffalo.” Having lived in Buffalo, New York, for my entire life, I immediately opened the story to find that a plane had crashed into a residential neighborhood about 10 minutes away from the […]

Attention All PR Graduates

Three months before graduation, I think I know it all. Knowledge and experience were gained both inside and outside the classroom through public relations conventions, class lectures, projects, campaigns, internships and part-time jobs. I should be feeling pretty confident in my future. I have gotten all the PR experience I could ask for as an […]

G is for Gatorade; that is NOT good enough for me!

“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity.  Nor do I think he had to watch the “G” ads.  […]

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