A Balancing Act: Perfecting Personal Brands
Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than
How Social Media Influencers Changed Blogging Forever
Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that
Food Truck Frenzy
Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food
It’s Fall Y’all: Decoding How Companies Brand a Season
Published on November 8, 2017, at 1:17 p.m. by Brooke Bailey. There are a few things in life that are certain: death, taxes and the slight shock of walking into
Student-Run Integrated Communication Firms Must Become the Norm
Published on November 3, 2017, at 9:07 p.m. by Mallory McDonald. The public relations industry continues to expand, and the hiring process has become even more competitive. Students with the
The Magic of Social Media Influencers for Disney Parks
Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have
Enjoy, Don’t Destroy: Social Media’s Impact on the Outdoors
Published on November 1, 2017, at 9:19 a.m. by Hope Runyan. Modern technology puts the entire world in the palm of our hands. With the evolution of social media, you
Craft vs. Commercial: Who Wins?
Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United
Burgers & Brews & Good Reviews
Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from
![What PR People Need to Know About [Art]ificial Intelligence](https://platformmagazine.org/wp-content/uploads/2017/09/Machine-Learning-1-e1549315011115-740x640-30x26.jpg)
What PR People Need to Know About [Art]ificial Intelligence
Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos.