Posted: January 28, 2015, 7:15 p.m. by Ana Vega. We’ve seen social media run the show during sporting events, music festivals and more. It strengthens the interactions between viewers, fans and the companies they support. Last week, during the State of the Union address, the
Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February
Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related
Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .
Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her
Posted: October 13, 2014, 2:20 p.m. by Brittany Downey. It happens every time… Those Clydesdales run onto your television screen, the yellow Labrador whimpers, and our eyes water. Budweiser gets us. The company knows just what it takes to make us squirm — in a
Posted: October 8, 2014, 2:27 p.m. by Brittany Downey. I watched a video called “What is PR?,” and it highlights a lot of great things practitioners do. The voiceover is strong and a little mysterious. The flashing lights and scenes are glamorous. However, I couldn’t help but
Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves
Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent
Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.
