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Print to Digital: Magazines Adapt to Changing Times

Print to Digital: Magazines Adapt to Changing Times

Published on March 23, 2022, at 8:00 p.m.by Sydney Miner. When was the last time you went to the store and bought a magazine? Maybe you picked up a copy to browse while traveling or decided to grab an issue about your favorite celebrity. Although

“Some Good News” Replaces Social Media Blues

“Some Good News” Replaces Social Media Blues

Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is all-consuming in the world of the pandemic. While scrolling on social media, people begin to come across a new platform called

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

College Influencers on the Rise: Taylor Stablein and Allie Merwin

College Influencers on the Rise: Taylor Stablein and Allie Merwin

Published on March 11, 2021, at 8:29 a.m. by Bella Valentini.  While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video

Influencers at UA: Molly Glus and Gracie O’Connor

Influencers at UA: Molly Glus and Gracie O’Connor

Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for

A New Way to Reach External Publics

A New Way to Reach External Publics

Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to

Generation V — How Vloggers and PR Pros Go Hand in Hand

Generation V — How Vloggers and PR Pros Go Hand in Hand

Published on October 24, 2019, at 5:50 p.m. by Louise Margeson. According to HubSpot, the definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This definition highlights the two most crucial aspects of effective PR

Influencers Gone Rogue: How to Protect Your Brand

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest is known as a place where many choose to commit

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