Emma Chamberlain’s Secret to Success: Authenticity, Business and Breaks
Published on Feb. 10, 2025, at 5:20 p.m. by Ava Stevens. Influencer Emma Chamberlain has gone from vlogs in her car to A-List events. She
Spooktacular Strategies: How Halloween Became a Marketing Powerhouse
Halloween marketing drives profit through nostalgia, storytelling and social media engagement, with viral moments, influencer collaborations and immersive retail events boosting sales.
How Bama Built Influencers’ Brands
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of
When the Internet Beats the PR Team to the Punch
Published on Oct. 17, 2022 at 4:10 p.m.by Annabelle Blomeley Ned Fulmer seemed like the perfect husband. For years, he embodied an online personality
Print to Digital: Magazines Adapt to Changing Times
Published on March 23, 2022, at 8:00 p.m.by Sydney Miner. When was the last time you went to the store and bought a magazine?
“Some Good News” Replaces Social Media Blues
Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is
Influencer Marketing: The Key to Trader Joe’s’ Growth
Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most
ASMR Ads: Reaching New Publics One Tingle at a Time
Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after
College Influencers on the Rise: Taylor Stablein and Allie Merwin
Published on March 11, 2021, at 8:29 a.m. by Bella Valentini. While the concept of influencing has been around long before the 21st century, the methods used
The Power of the Apology Video (And Why So Many Fail)
Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded