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#TGIT Twitter Takeover

#TGIT Twitter Takeover

Posted: October 6, 2015, at 3:00 p.m. by Hayley Kilgo. No need to worry, TV fans. #TGIT (Thank God It’s Thursday) has finally returned for its fall 2015 season, and chances are you were counting down the days until the premiere on Sept. 24. Not

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

Ferguson: Communicating During the Chaos

Ferguson: Communicating During the Chaos

Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of this issue is Ferguson, Missouri, where an African-American 18-year-old was shot and killed by a

Meerkat: Live-Stream Your Life

Meerkat: Live-Stream Your Life

Posted: April 24, 2015, 4:00 p.m. by Laura Gregory. These days social media is omnipresent. On a daily basis, it can be cumbersome and time-consuming to manage our personal accounts for Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. It’s no wonder people complain about younger

McDonald’s: An Evolving Image

McDonald’s: An Evolving Image

Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s brand, specifically the past few months with the launch of

Ebola Crisis: Disappearing Fear

Ebola Crisis: Disappearing Fear

Posted: March 16, 2015, 10:31 a.m. by Sadie Schwarm. Fall of 2014 was filled with widespread fear after the microscopic killer, Ebola, swept the nation. News cycles ran 24/7 to update the public about newly diagnosed Ebola patients and the health status of infected individuals.

Stuck in a Twitter Rut

Stuck in a Twitter Rut

Posted: March 16, 2015, 10:00 a.m. by Katie Vette. Is Twitter dying amongst our generation? It’s the question every 20-something has been asking themselves for the past few months — maybe even the past couple of years. A blog published by The Washington Post said

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

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