Skip links

BP’s Perfect Storm, One Year Later

By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the largest oil spill in U.S. history. The scope of damage from this spill surpassed even the Exxon-Valdez spill of 1989. The

(Insert Hashtag) Social Good

By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social good” are philosophy, ethics, and political science. These small words

#Oscarfail: Twitter’s Impact on Live Broadcasts

by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years ago it was nonexistent. When Jack Dorsey launched Twitter in

Does Calvin Klein know PR? Part One

by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name of its most popular unisex fragrance, may soon become a

Pauly D Does NOT Approve This Message

By Hannah McDaniel The current generation of consumers is unlike any other. Generation Y does not know how to handle positive reinforcement, and most of us respond best to negative criticism. We are fine with product placement — but do not tell us what to

Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and mutants. That said, people panicked. Facebook representatives quickly squashed the

WikiLeaks “Hacktivists” on a Mission for Transparency

An article published Wednesday, Dec. 8, by FoxNews.com addressed attacks toward companies trying to censor information published on WikiLeaks. WikiLeaks is allegedly in the midst of a campaign called “Operation: Payback.” The article says MasterCard was the most recently attacked website by so-called “hacktivists” in

My Phone=My Life

Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking down the street and working out; we even attempt to

How Social Media Boosted Black Friday Statistics

Black Friday 2010 is a strong example of how social media and the Internet are changing the way consumers shop. Shoppers who chose to scour the Internet instead of the malls on Black Friday gave online merchants a 16 percent revenue increase from 2009. According

Social Media: The New Polling Machine?

Have you ever logged on to Facebook or Twitter and noticed a common theme among statuses or tweets? Within minutes you probably found yourself exploring what all the buzz was about. By the end of the day, you probably commented on the trending topic yourself.

Return to top of page