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Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October of 2022, Twitter, now rebranded as X, was purchased by Elon Musk. Since then, the

What’s the Story? Oasis Is Back

What’s the Story? Oasis Is Back

Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted

The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

Matty Healy: Rockstars, Relationships and Repercussions

Matty Healy: Rockstars, Relationships and Repercussions

Published on Feb. 10, 2023, at 7:43 a.m.by Hailey Castillo. From Elvis Presley’s gyrating hips to Ozzy Osbourne’s bat incident, rockstars will always find themselves in the spotlight, for better or worse, no matter the cause. As The 1975 travels the world on the “At Their Very Best” tour, the same

Don’t Listen to Samantha Jones

Don’t Listen to Samantha Jones

Published on Dec. 8 at 11:23a.m. by Sydney Palmer. If the average person were to describe what they thought a public relations job entailed, they would likely mention attending glamorous events with celebrities, posting on social media or having lots of free time. Those in

Elon Musk and the Battle Against Twitter

Elon Musk and the Battle Against Twitter

Published on Dec. 5 at 4:08 p.m.by Breanna Erickson.  On Oct. 27, Elon Musk finally completed his purchase of Twitter for $44 billion. This deal has been in the works since January of this year, and has already caused uproar on the site. Those who have been keeping

We the People: How PR Sits at the Cornerstone of the Political Landscape

We the People: How PR Sits at the Cornerstone of the Political Landscape

Published on Dec. 01, 2022, at 8:36 p.m.by Trinity Hunter. On Tuesday, Nov. 8, 2022, the United States held the midterm elections. A midterm election takes place every two years, marking the middle point of a presidential term. According to Rock the Vote, 2022 was an election period for

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