Skip links

And the Next Miss … Social Media Pro Is?

And the Next Miss … Social Media Pro Is?

Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New Jersey, after Labor Day, has become the Biggest Scholarship Provider in the world. In 2019, the Miss America Organization, under new

A New Way to Reach External Publics

A New Way to Reach External Publics

Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been beefing, bantering and building their personalities since the micro-blog site rose to popularity in 2013, and they are not showing any

Staying Up to Date While Avoiding Information Overload

Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

The Power of Nostalgia

The Power of Nostalgia

Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and 1980s. From Harry Potter milestones to Buzzfeed Rewind Quizzes to the return of mom jeans and chokers,

Stop Comparing and Start Collaborating

Stop Comparing and Start Collaborating

Published on July 2, 2017, at 9:15 a.m. by Dalton Kerby In a field driven by networking, minimalist résumé designs and all-star LinkedIn profile pages, it’s almost impossible to not compare yourself to the professionals around you. We all can think of “that one person”

Keeping On Beat With Online Demand

Keeping On Beat With Online Demand

Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible

The Big Deal About Big Data

The Big Deal About Big Data

Published on November 30, 2016, at 9:10 a.m. By Nicole Morgan. In a digital world driven by likes, retweets and shares, we accumulate approximately 2.5 quintillion bytes of data per day. (That’s a lot of time watching cat videos on Facebook.) With big data on the

The Evolution of Social Content

The Evolution of Social Content

Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,

Return to top of page