Influencers Gone Rogue: How to Protect Your Brand
Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead
10 Years of Platform, 10 Years of PR
Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I
Lights, Camera, PR?
Posted At: March 6, 2013 2:35 P.M. by Jessica Ruffin I’ll never forget the day that I was sitting behind a desk in Los
Can LeBron Take the Heat?
With the NBA season starting, the much publicized team re-alliances are back in the headlines. The leader of these shifts is LeBron James’ abandonment
Tiger Silenced, Nike Tees Off
Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him
Mastering Crisis Management – On and Off the Course
We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at
“My Stupid Mouth:” apologies are better in 140 characters or less
We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little