Published on October 14, 2021, at 3:21 p.m. by Mallory Westry. It is no secret that brands use their social media platforms to spread messages to their target audiences. Many brands even hire social media managers to ensure they are effectively communicating with followers. However, when it
Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form of phone tag. The social media platform took off in 2014 and has slowly built
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and
Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According to PRNews, 62% of companies have crisis communication plans, but they might not be up to date.
Published on July 26, 2021, at 12:26 p.m.by Lawson Colgate. America runs on Dunkin’, and so do 36 other countries. Dunkin’, previously referred to as Dunkin’ Donuts, is known around the world for its baked goods and coffee. Rainbow sprinkled donuts and hazelnut lattes aren’t the
Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the answer is a definite yes. LinkedIn is a rather new social networking platform used for connecting people in all industries, finding
Published on April 14, 2021 at 5:40 p.m. by Rachel Breeding. It is undeniable that Netflix is now a film and television powerhouse. The streaming service has released hit show after hit show, and it shows no signs of stopping. Netflix always seems to be on-trend
Published on April 7, 2021 at 4:30 p.m. by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small
Published on April 5, 2021 at 6:46 p.m. by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see
Published on March 25, 2021, at 12:24 p.m. by Mattie Naman. The practice of public relations can be dated back to ancient Greece but had its true birth at the turn of the 20th century. Since then, the world has constantly changed, and public relations has changed
