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PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

Giving More Than a “Like”

Giving More Than a “Like”

Posted on Nov. 4, 2015 at 1:30 p.m. by Shelby Bonner. We’ve all been there, that awkward moment when you don’t “like” that someone had a bad day, but you want to support them. Facebook has come up with a solution for that, its newest

Now Following @Pontifex

Now Following @Pontifex

Published October 25, 2015, 5:00 p.m. by Tatum Roessler. Upon his first visit to the United States, Pope Francis “broke the Internet.” He dominated everyone’s news feeds with Pope Mobile geo-filters, live tweets, Instagrams and heavy digital media coverage. Thousands of attendees captured the Papal

#AllDayBreakfast: I’m lovin’ it

#AllDayBreakfast: I’m lovin’ it

Posted on October 23, 2015, 1:30 p.m. by Taylor Shelnutt. What’s better than a McMuffin and hash browns for breakfast? A McMuffin and hash browns for lunch. And dinner. And maybe a midnight snack. McDonald’s launch of the long-awaited #AllDayBreakfast on Oct. 6 brought shouts

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

The New World Order: 140 Characters or Less

The New World Order: 140 Characters or Less

Posted on October 19, 2015, at 3:00 p.m. by Kristen Ellis. Recent research shows that humans are becoming increasingly unable to concentrate on long or wordy pieces of information and, even more problematically, to focus deeply on the information they can consume. Something is happening

The Digital Evolution of Music Festivals

The Digital Evolution of Music Festivals

Posted on Oct. 8, 2015, at 1:30 p.m. by Hayley Kilgo. It’s been 46 years since the famed Woodstock Music and Arts Festival, yet people are still gathering today to enjoy music with one another. However, it’s no surprise that music festivals have changed in

Social Media & Health Care: Made for Each Other

Social Media & Health Care: Made for Each Other

Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched how it significantly boosted their business. Health care, an industry

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

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