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Now Trending: Social Media Agencies

Now Trending: Social Media Agencies

Published on October 21, 2020, at 10:15 p.m. By Kathleen McManus. Social media marketing is a key strategy used by brands, and public relations practitioners are expected to be well versed in the various platforms. The tools and trends of social media, however, are constantly

How Social Media Platforms Have Impacted the Upcoming Election

How Social Media Platforms Have Impacted the Upcoming Election

Published on October 2, 2020, at 6:11 p.m. by Emily Safron As the United States gears up for one of the most critical elections in the nation’s history, social media has become essential in keeping up with the news. While there are many benefits to

“The Social Dilemma” Becomes PR’s Dilemma

“The Social Dilemma” Becomes PR’s Dilemma

Published on September 28, 2020, at 8:30 p.m. by Katey Quinn. As I watched the Netflix documentary “The Social Dilemma,” I was fascinated to hear from Silicon Valley whistleblowers who revealed insight into the earliest stages and business models of social media giants. As a

SickTok: PR Lessons Universities Learned in Campus Reopenings

SickTok: PR Lessons Universities Learned in Campus Reopenings

Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life

A Titan of a Fan

A Titan of a Fan

How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not the thing that blows air, but a person whose loyalty to a brand runs deep. Do you consider yourself a superfan?

Dear Brands, Ditch the Filter

Dear Brands, Ditch the Filter

Published on April 22, 2020, at 2:52 p.m. by Macy Krauthamer. Let’s be real — nearly everyone posting on social media is trying to present themselves in the best light possible to boost their “perceived attractiveness.” Users of Instagram, Facebook and Twitter all over the world

And the Next Miss … Social Media Pro Is?

And the Next Miss … Social Media Pro Is?

Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New Jersey, after Labor Day, has become the Biggest Scholarship Provider in the world. In 2019, the Miss America Organization, under new

Leveling The Playing Field

Leveling The Playing Field

Published on April 9, 2020, at 7:39 p.m. by Macy Krauthamer. Sports are a fantastic way to socialize. They have a special ability to bring people together, regardless of race, age, religion, socio-economic class or gender. That said, women make up nearly half of the

Judging a Book by Its Social Media

Judging a Book by Its Social Media

Published on April 7, 2020, at 6:10 p.m. by Olivia Carroll. I close the back cover of my newest read, “Red Queen,” and open up Instagram to see what the author, Victoria Aveyard, is up to today. Aveyard has a following of 154,000 followers on

Delivering Miles of Smiles

Delivering Miles of Smiles

Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a

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