Published on March 24, 2021, at 6:20 p.m. by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in
Published on March 24, 2021, at 6:15 p.m. by Caroline Robinson. Food and makeup may seem like an uncommon duo, and usually, they would be. However, Chipotle Mexican Grill and e.l.f. Cosmetics have partnered to create a colorful limited-edition eye-shadow palette, Make It Hot lip gloss
Katie O’Donnell is recognized for being many things: a great mentor, co-worker and social media specialist. Only 23 years old, O’Donnell has accomplished so much that most young communication specialists at her age still dream about. The journey to where she is now was not
Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of
Published on March 11, 2021, at 8:29 a.m. by Bella Valentini. While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is
Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule
Published on March 8, 2021, at 9:04 p.m. by Rachel Fuller. The COVID-19 pandemic is hard to ignore — especially because it’s happening in the 21st century, where technology permeates society and information is free-flowing. The silver lining of the pandemic is hard to find, but
Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an oversized corduroy button-up, then the next day, those clothing items are not “in” anymore. The
Published on March 4, 2021, at 11:11 a.m. by Lawson Colgate. In the midst of a pandemic, where in-person meets virtual, our classes and jobs have not been the only things to go completely online. Dating apps have been around for years, but their use has increased in
Published on March 3, 2021, at 7:15 p.m. by Emma Britt. New York Fashion Week is a bi-annual event full of runway shows designed to highlight designers’ newest masterpieces that are expected to take over the next fashion season. This week-long event is significant because it
