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PR ethics: “With great power comes great responsibility”

By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray. To provide an open discussion on this topic, The Plank Center hosted a Webinar, “Ethics in PR Education,” on Feb. 23, 2011, in

New Social Network: “Come Together” for a Cause

Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social media genius behind Barack Obama’s presidential campaign. He has now narrowed his focus from friend

My Phone=My Life

Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking down the street and working out; we even attempt to

How Social Media Boosted Black Friday Statistics

Black Friday 2010 is a strong example of how social media and the Internet are changing the way consumers shop. Shoppers who chose to scour the Internet instead of the malls on Black Friday gave online merchants a 16 percent revenue increase from 2009. According

Kanye West: Empathy or Empty Apology?

Every year on Thanksgiving Day, millions of viewers tune into the Macy’s Thanksgiving Day Parade with thousands of performing entertainers to celebrate the festivities. This year, Kanye West made an appearance on the Big Apple float with an unhappy audience booing and chanting “Taylor” as

Weighing in on Marie Claire’s PR Disaster

“Kiss my fat rolls.” That was just one of more than 3,600 responses to a Marie Claire blogger’s post called, “Should ‘Fatties’ Get a Room? (Even on TV?).” The post, in which blogger Maura Kelly addresses her disgust for overweight couples on television shows like

Social Media: The New Polling Machine?

Have you ever logged on to Facebook or Twitter and noticed a common theme among statuses or tweets? Within minutes you probably found yourself exploring what all the buzz was about. By the end of the day, you probably commented on the trending topic yourself.

Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s season premiere of “Cougar Town.” According to ET, Arquette and

PR = Satisfaction > Stress

Public relations professionals are known for overworking themselves and biting off a little more than they can chew, even if it means working 12- to 15-hour days. Whether it’s taking on an extra event you don’t have time to plan and promote or overwhelming yourself

Let’s Get Visual

by Cheryl Gale, Guest Blogger Managing Partner and Co-founder, March Communications As PR professional for 20 years in both the U.S. and European markets, I’ve had the fortune to experience many media trends that have come and gone and come back again. Just last month

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