Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in
Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes.
Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have been countless life-altering inventions. The car, light bulb and computer
Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college
Posted At: December 9, 2010 9:43 AM by Laura Rabushka Personal image management is a form of public relations that is becoming more and more necessary with the growth of the online business and networking sphere. Future PR professionals are aware that preserving a positive online
Posted At: November 23, 2010 5:38 PM by Paige Niewerth Raising awareness for a nonprofit organization is a difficult process; if done correctly, it can positively influence a successful campaign. Social marketing has a strong effect on the overall objective of a campaign and is a
Posted At: September 27, 2010 12:43 PM by Jessica West Businesses do all they can to build strong company-client relationships during tough economic times. With reduced advertising budgets, companies turn to messages that strengthen their reputations. In these situations, image advertising seems to be more beneficial
by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too little too late. But for others, the intense feeling of utter stress from the commitment they’ve applied for years will soon pay off. They
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” However, entering that place should
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big
