Selling More Than Clothes
Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.
Less Calories, More Sexism
Posted At: January 23, 2012 1:15 PM by Jaley Cranford Dr Pepper Ten is a new soft drink being marketed by the Dr Pepper Snapple Group.
Is PR Dying?
Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see these two articles: one and two), but he is not the only one.
PR Meet Advertising; Advertising Meet PR
Posted At: April 14, 2008 11:29 AM by Sabrina McLaughlin, APR, Contributing Writer All too often in the daily grind of business, people find themselves struggling with the difficult decisions of how to get the word out about what they have or what they do.
Insights of a Publicist: Interview with Brian Mayes
Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success. Publicity plays a huge role in the music industry. Record
The Value of Trade Publications in PR
Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in
What is Public Relations?
Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes.
PR & Print in a Changing World
Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have been countless life-altering inventions. The car, light bulb and computer
Social Media 101 — Should Colleges Add Social Media to the Classroom?
Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college
Gossip Websites Cross the Ethical Line
Posted At: December 9, 2010 9:43 AM by Laura Rabushka Personal image management is a form of public relations that is becoming more and more necessary with the growth of the online business and networking sphere. Future PR professionals are aware that preserving a positive online