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The Golden Ticket of Social Media

Posted At: January 21, 2012 3:30 PM by Hope Peterson If social media were tagged and shelved at Walmart, it would be a best-seller.

Navigating the Sea of Information

Posted At: January 21, 2012 3:30 PM by Jaley Cranford Allegations. Scandals. Investigations. To whom do universities look when disaster strikes?

The Publicist Behind Snooki’s Success

Posted At: January 21, 2012 3:30 PM by Meghan Rodriguez Since she was first introduced as a cast member on MTV’s “Jersey Shore” in December 2009…

Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.

Less Calories, More Sexism

Posted At: January 23, 2012 1:15 PM by Jaley Cranford Dr Pepper Ten is a new soft drink being marketed by the Dr Pepper Snapple Group.

Is PR Dying?

Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see these two articles: one and two), but he is not the only one.

PR Meet Advertising; Advertising Meet PR

Posted At: April 14, 2008 11:29 AM by Sabrina McLaughlin, APR, Contributing Writer All too often in the daily grind of business, people find themselves struggling with the difficult decisions of how to get the word out about what they have or what they do.

Insights of a Publicist: Interview with Brian Mayes

Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success. Publicity plays a huge role in the music industry. Record

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