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The Importance of Accepting Diversity Within the Workplace

The Importance of Accepting Diversity Within the Workplace

Posted At: November 30, 2012 3:10 P.M. by Leighton Brown Because of our nation’s current economic standing, more women (along with many other underrepresented groups) have felt inclined to enter the workforce. Accepting diversity in the workplace is extremely important and can help generate new

Building Relationships: Journalists and PR Professionals

Posted At: November 29, 2012 7:45 P.M. by Memorie Bailey Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an

Ho-Ho-Whole Lotta PR Wisdom from Santa

Posted At: November 28, 2012 1:50 P.M. by Sam Nathews It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine

Earning Our Seat at the Table

​Posted At: November 20, 2012 4:00 P.M. by Sam Nathews The public relations professional is the runt of the corporate litter. For those of us who stir and generate conversation on behalf of an organization, there has also been, for some time, an internal conversation

Rick Bragg’s Recipe for a Rich Story

Posted: November 15, 2012 at 2:25 P.M. by Jessica Colburn. Storytelling doesn’t involve simply telling a story — it helps you feel the story. And, according to Bragg, one of the most important parts is giving your story a heart.

The PR Bible

Posted At: November 14, 2012 2:40 P.M. by Sam Nathews Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.” As I’ve

Out of This World PR

Posted: November 2, 2012 at 12:00 P.M. by Jessica Colburn Did you ever dream of being an astronaut when you were a child? For many of us, this dream did not become a reality. Whether you discovered your love for space was not paralleled with

The A's and B's of PR

Posted At: October 24, 2012 4:45 P.M. by Christina Steward Although PR requires many of the type-A personality traits, I feel that a good mix of the two types is most beneficial to the profession. It is always nice to have someone who is very

Social Media: Shaping Public Relations Since 1970

Social Media: Shaping Public Relations Since 1970

Posted At: October 10, 2012 8:25 P.M. by Kristin Nelson Through its short but rich history, social media has impacted the distribution and gathering of information. But some things remain unchanged: people want good news and they want personal interaction. Public relations professionals can better

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