Posted: November 13, 2014, 11:58 a.m. by Brittany Downey. Founded in 1854, Louis Vuitton has become one of the most successful luxury brands to enter the fashion industry. With its products still hand-crafted in its French factories, CEO Bernard Arnault admitted marketing isn’t a part of the
Posted: November 13, 2014, 11:02 a.m. by Rachel Uniatowski. When the word “newsroom” comes to our minds, many of us think of a room filled with journalists running around trying to find stories to write and report on, but in Edelman’s Creative Newsroom — that’s
Posted: November 10, 2014, 5:40 p.m. by Michelle Sue Agee. As a slightly seasoned, soon-to-be public relations professional, I spend much time deciphering an array of positive and negative public relations scenarios that brands have created for themselves. These brands are either established or wrangling
Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for
Posted: November 6, 2014, 6:49 p.m. by Connor Fox. Even after 25 years, nothing compares to “Seinfeld.” The show is lauded as one of the greatest ever and set the tone for comedy television. Its persistent jokes, situational humor, unforgettable characters and undeniable entertainment have
Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child of Garret Camp and Travis Kalanick. It has been a crazy ride ever since. The two entrepreneurs simply wanted to tackle
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: October 29, 2014, 3:10 p.m. by Connor Fox. If there’s one thing I’ve learned in college both inside and outside the classroom, it’s that time management is a critical part of success. A career in public relations implements many different skill sets for a
Posted: October 28, 2014, 12:30 a.m. by Brittany Downey. My friend Julia put it best when she said, “Public relations is truly taught by experience.” As we all know well, our world is full of trial and error, preparing for the worst and sighing in
