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Brian Easter: A Catalyst for Change

Brian Easter: A Catalyst for Change

Posted: January 12, 2015, 6:34 p.m. by Rachel Uniatowski. In our world, we sometimes let stereotypes alter our judgment of people, especially chief executive officers. We forget that every person has his own story, and Brian Easter, CEO of Nebo Agency, certainly doesn’t fit any

What the Media Wants

What the Media Wants

Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect

Nickelodeon: The Evolution of a Brand

Nickelodeon: The Evolution of a Brand

Posted: December 5, 2014, 12:30 p.m. by Katie Lansford. What’s orange, green and watched all over? Nickelodeon — the “number one entertainment brand for kids.” The network is in its 35th year and continues to grow, not just in the television arena, but also as a brand

Cyber Monday Causes a Craze

Cyber Monday Causes a Craze

Posted: December 4, 2014, 9:11 p.m. by Kelsey Weiss. It’s the day after Thanksgiving. Still suffering from a turkey-induced food coma, you drag yourself out of bed before dawn to wait in line and take advantage of the latest holiday deals, along with hundreds of

What Ferguson Tells Us About Public Relations and Race

What Ferguson Tells Us About Public Relations and Race

Posted: December 3, 2014, 6:50 p.m. by Amber Patterson. Last Monday I witnessed history. I sat in front of my television and watched as St. Louis County prosecutor Robert P. McCulloch announced the decision of a 12-member grand jury. They decided not to indict officer

The Brand Masters of Comedy

The Brand Masters of Comedy

Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as

Heather Harder: A Thoughtful Leader

Heather Harder: A Thoughtful Leader

Posted: December 1, 2014, 2:11 p.m. by Doug Killough. For every college student, especially those studying public relations, networking is essential. The public relations industry offers many opportunities for students to gain valuable, real-world work experience and connections with professionals — the most common being

Gonzenbach: Educator of Today, Leader of Tomorrow

Gonzenbach: Educator of Today, Leader of Tomorrow

Posted: November 27, 2014, 1:00 p.m. by Connor Fox. For any students in The University of Alabama’s nationally acclaimed public relations program, their academic and professional career begins with Dr. William Gonzenbach. The UA professor has taught the “introduction to public relations” course for years,

Must See Macy’s

Must See Macy’s

Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you and your family gather around the TV to indulge in

Jimmy Fallon: More Than Wit

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February

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