Posted: December 1, 2014, 2:11 p.m. by Doug Killough. For every college student, especially those studying public relations, networking is essential. The public relations industry offers many opportunities for students to gain valuable, real-world work experience and connections with professionals — the most common being
Posted: November 27, 2014, 1:00 p.m. by Connor Fox. For any students in The University of Alabama’s nationally acclaimed public relations program, their academic and professional career begins with Dr. William Gonzenbach. The UA professor has taught the “introduction to public relations” course for years,
Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you and your family gather around the TV to indulge in
Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February
Posted: November 20, 2014, 8:40 p.m. by Kelsey Weiss. One of the headlines that seems to reappear in news outlets nationally is the state of the economy and just how it affects the current job market for college graduates. Coupled with the influx of highly qualified candidates
Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish
Posted: November 19, 2014, 3:25 p.m. by Jean Faircloth. You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll
Posted: November 19, 2014, 1:53 p.m. by Amber Patterson. It is not a secret that the press and the world of public relations collide on a regular basis. A relationship with the media, however, is a vital tool in public relations — it helps garner
Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or
Posted: November 13, 2014, 5:10 p.m. by Brittany Downey. Wendi Strong began her day Tuesday, Oct. 28, with a meeting. She sat down with one of her co-workers preparing for a future encounter with a highly influential board member at the USAA. “[This employee] had
