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PRSSA and Beyond

PRSSA and Beyond

Posted: February 19, 2015, 4:55 p.m. by Katie Vette. Graduation is quickly approaching for seniors across the nation. Communication majors have worked hard for four years (maybe more) doing everything from writing press releases to creating media kits to preparing campaigns for actual clients. Some

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

Three Internship Tips

Three Internship Tips

Posted: February 16, 2015, 4:09 p.m. by Mackensie Henderson. According to Internships.com, the importance of an internship while in college continues to rise. Companies use their internship program as a trial run for potential new employees. If an intern excels, they have the potential to obtain

The Evolution of Snapchat

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot.

Professionalism from Coast to Coast

Professionalism from Coast to Coast

Posted: February 12, 2015, 4:00 p.m. by Sadie Schwarm. A sea of professional opportunities stretches across the 2,565.55 miles of land from New York City to San Francisco. More people are chasing their dreams, leading them to offices all over the nation. But it is

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

Amount Due: Lovin’

Amount Due: Lovin’

  Posted: February 5, 2015, 7:40 p.m. by Katie Vette. “For your payment today, do you have your cellphone with you? Dial up your mom, tell her you love her.” Have you been happily surprised by the McDonald’s ads lately? So have I. Starting Feb. 2,

Life After the 400s: Rookies in the Agency

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for

A Decade of Dedication

A Decade of Dedication

Posted: February 4, 2015, 8:05 p.m. by Connor Fox. On this day in 2005, the University of Alabama Board of Trustees established a center to help develop and recognize outstanding performance in the public relations profession and classroom. Its namesake? An honor to UA alumna

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