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PRsonalities

PRsonalities

Posted: March 16, 2015, 10:49 a.m. by Kaitlin Goins. Sitting in Dr. Meg Lamme’s advertising and public relations management graduate course a few weeks ago, you would have found 10 students staring intently at our professor as she quickly wrote words on the whiteboard during

Under the Menfluence

Under the Menfluence

Posted: March 16, 2015, 10:13 a.m. by Esther Workman. Public relations is a female-saturated industry dominated by males. But not for long. According to a 2010 Ragan study, the PR industry is 85 percent female, and yet, 80 percent of upper-level management is male. Those

Stuck in a Twitter Rut

Stuck in a Twitter Rut

Posted: March 16, 2015, 10:00 a.m. by Katie Vette. Is Twitter dying amongst our generation? It’s the question every 20-something has been asking themselves for the past few months — maybe even the past couple of years. A blog published by The Washington Post said

Get Your Brand on Board!

Get Your Brand on Board!

Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to

Brian Williams: Propeller of Lies

Brian Williams: Propeller of Lies

Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology. However, the news headlines seem to indicate that this is not the approach most often

Bill Liss: The PR Pro

Bill Liss: The PR Pro

Posted: February 19, 5:20 p.m. by Mackensie Henderson. I sat in a small study room in my apartment, waiting for the clock to turn 7:30 p.m. to speak with a leading reporter for 11Alive, Bill Liss. After an hour of listening to his captivating stories,

PRSSA and Beyond

PRSSA and Beyond

Posted: February 19, 2015, 4:55 p.m. by Katie Vette. Graduation is quickly approaching for seniors across the nation. Communication majors have worked hard for four years (maybe more) doing everything from writing press releases to creating media kits to preparing campaigns for actual clients. Some

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

Three Internship Tips

Three Internship Tips

Posted: February 16, 2015, 4:09 p.m. by Mackensie Henderson. According to Internships.com, the importance of an internship while in college continues to rise. Companies use their internship program as a trial run for potential new employees. If an intern excels, they have the potential to obtain

The Evolution of Snapchat

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot.

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