Posted: April 14, 2015, 11:08 p.m. by Laura Gregory. Every spring, young and eager undergraduates count down the days to the one they’ve been working toward their entire lives: graduation. With their last exam officially behind them, they celebrate the end of their collegiate careers
Posted: April 13, 2015, 2:15 p.m. by Laura Gregory. The United States Secret Service has long been considered one of the most respected and elite groups of individuals in the nation. These servicemen and women are held to the highest standards while on the job
Posted: April 10, 2015, 5:40 p.m. by Kaitlin Goins. Anna Ruth Williams is a rising star in the public relations industry. After ditching the usual infrastructure of a traditional agency and starting her own with just a small family loan and one client, Williams is
Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the National Endowment for the Arts, analytics show that audience attendance
Posted: April 1, 2015, 2:10 p.m. by Annslee Wilson. If you haven’t heard by now, Burger King brought back its beloved chicken fries (cue tears of joy). Chicken fries first graced us with their presence back in 2005, and left the menu, ever so tragically,
Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting, mutually beneficial relationships that produce extraordinary results. But sometimes that
Posted: March 27, 2015, 5:18 p.m. by Laura Gregory. Years ago the concept of “job hopping” was considered a massive red flag on a potential employee’s résumé. An article in Forbes magazine even characterized it as “career suicide.” Employers were reluctant to hire someone who
Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing
Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to the gate. Wait at the gate. Wait longer because your flight is delayed. Board the
Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as a key player in providing practitioners the best practices used
