Posted: August 4, 9:24 a.m. by Mackensie Henderson. On Nov. 19, 2014, Rolling Stone magazine published an article exposing a young female’s personal experience of a horrific campus-related rape at the University of Virginia. To give a brief synopsis, the article, “A Rape on Campus: A
Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.
Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources
Posted: July 26, 2015, 8:20 p.m. by Mary Claire Hunter. In the ever-changing world of technology we live in, a company can’t be static. Even Amazon, a $1.75 billion company, has to look for ways to keep current customers happy while vying for new consumers.
Posted: July 2, 12:23 p.m. by Mary Claire Hunter. If you’re like me and watch more TV than you are willing to admit, chances are you’ve heard the 2015 Shark Week commercial. For more than 25 years, Shark Week has been Discovery Channel’s most well-known
Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams, it happened in a parking lot at 1 a.m. in
Posted: August 4, 9:43 a.m. by Mackensie Henderson. As recent college graduates continue with the job-searching process, there are a few key factors that give qualified candidates the seal of approval to prospective employers. The 2014 Economic Policy Institute’s “Briefing Paper: The Class of 2014” states that the
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative
Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large task that may seem daunting, but someone has to do
Posted: April 15, 2015, 1:40 p.m. by Esther Workman. If you’re a fan of America’s favorite pastime, then you probably heard about Alexander Rodriguez’s suspension from Major League Baseball for the 2014 season. I think it was something to do with the use and possession
