Published on August 22, 2017, at 12:56 p.m. by Elizabeth Broussard. What exactly is public relations? That seems to be the million-dollar question for insiders and outsiders alike. Practitioners know what they do but have a difficult time defining it, while observers often place superficial
Published on June 6, 2017, at 8:07 a.m. by Leah Tobak. Since the turn of the century, Google has consistently set the standard for company April Fools’ Day jokes. Beginning in 2000, Google’s annual antics began drawing national attention and inspiring other companies to follow suit.
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Posted on April 27, 2016, at 11:55 a.m. by Elizabeth Broussard. Well, Beyoncé’s done it again. This past Saturday, the singer released a compelling visual album on Tidal named “Lemonade.” The multidimensional lyrics and engaging video content have fans and music industry executives alike discussing whether
Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for
Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the night, the phone rings. You pick it up only to learn that there’s been an
Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days that I actually wanted to receive emails and would anxiously
Published on Thursday, April 14, 2016 at 12:30 p.m. by Hannah MacInnis. The law office of Mossack Fonseca, a Panamanian firm, recently had a leak of 11.5 million documents connected to people in more than 200 countries including terrorists. It is said to be the
Published on April 20, 2016, at 4:45 p.m. by Mackenzie Ross. Founded in 2005, The Plank Center for Leadership in Public Relations promotes leadership and innovation in the field of public relations. Each year, the Center hosts the Milestones in Mentoring Gala in Chicago to
Published on April 6, 2016, at 4:30 p.m. by Leah Tobak. As many of us know, Chipotle Mexican Grill has spent the past six months recovering from a major PR crisis due to multiple E. coli outbreaks in its restaurants. These epidemics sickened numerous customers
Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among animal activists everywhere, and the reaction to this announcement was
