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Graphic Design Cheat Sheet for PR Practitioners

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals on their social media pages, email newsletters and websites is

How to Sort Through the Different Public Relations Sectors

How to Sort Through the Different Public Relations Sectors

Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need of PR. From sports to technology and everything in between,

It’s the Small Things

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the current economic growth in the U.S., niche startups are on

It’s Fall Y’all: Decoding How Companies Brand a Season

It’s Fall Y’all: Decoding How Companies Brand a Season

Published on November 8, 2017, at 1:17 p.m. by Brooke Bailey. There are a few things in life that are certain: death, taxes and the slight shock of walking into a grocery store and suddenly being surrounded by pumpkins and the overwhelming smell of cinnamon

Putting Your Best Foot Forward: Social Media for Greek Life

Putting Your Best Foot Forward: Social Media for Greek Life

Published on November 7, 2017, at 7:04 p.m. by Parker Rocco. Recently, university Greek life has been a hot topic in the news. The problem In the past year alone, there have been several allegations of hazing, sexual assault and underage drinking at large universities.

How to Stand Out: Entry-Level Job Edition

How to Stand Out: Entry-Level Job Edition

Published on November 6, 2017, at 9:01 a.m. by Lexi McKenzie. As the end of semester approaches too quickly for comfort, so does the anxiety about making summer internship plans or finding a full-time, entry-level job. There are specific things one should do when applying

Jennifer Jenkins: Nuggets of Leadership

Jennifer Jenkins: Nuggets of Leadership

Published on November 3, 2017, at 2:05 p.m. by Brooke Bailey. Jennifer Graham Jenkins, APR, is a go-getter. Hailing from the small town of Fayette, Alabama, she found her love for public relations while still in high school. “There was a very classy lady in

5 Ways to Determine What PR Niche Is Right for You

5 Ways to Determine What PR Niche Is Right for You

Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” But what actually falls under PR, and how do

This Just In: The Evolution of Social Media as a Public Relations Tool

This Just In: The Evolution of Social Media as a Public Relations Tool

Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media

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