Published on October 24, 2019, at 5:30 p.m. by Gabrielle Sirois. The entertainment industry is one of the most high-profile industries worldwide. Many people in public relations are drawn to the entertainment industry for a chance to combine their PR skills with another one of
Published on October 24, 2019, at 12:11 a.m. by Christina Guyton. Cannabidiol, or more commonly referred to as CBD, is cropping up everywhere and in everything. From beauty salves to lattes, THC’s non-psychoactive sister has generated a lot of buzz in the past year. Following
Published on October 18, 2019, at 3:00 p.m. by Kennedy Schwefler. I’ve caught my dad talking to our Amazon Alexa a couple of times now, asking, “Hey Alexa, are you recording me?” or “Hey Alexa, did you get that?” Ever since the Facebook and Cambridge Analytica
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health
Published on October 14, 2019, at 5:00 p.m. by Gabrielle Sirois. Grace Leong was studying for her Intro to PR class at the University of Delaware when she came across the name Barbara Hunter in her textbook. She read about how Hunter and her sister
Published on October 10, 2019, at 12:00 p.m. by Ashby Brown. Be intentional. Although Michael Scott may be able to ramble on, public relations professionals cannot. Working in public relations requires professionals to act, write and speak with intention. Whether it is based on research,
Published on October 2, 2019, at 8:45 p.m. by Carlyle Ascik. There is no way to avoid it — data is everywhere. From political campaigns to Instagram advertisements, more data is generated and collected than ever before. According to IBM, individuals produce 2.5 quintillion bytes
Published on September 27, 2019, at 3:00 p.m. by Zoie Mestayer. So you’ve landed your first post-grad job. You feel proud, relieved. Your hard work has finally paid off, but soon your feelings change. You wonder — how did this happen? Am I even qualified?
Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a
Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of
