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Royal Mistakes: A PR Practitioner’s Worst Nightmare

Royal Mistakes: A PR Practitioner’s Worst Nightmare

Published on April 13, 2020, at 4:53 p.m. by Katie Poedtke. History is happening right before our eyes. Prince Harry and Meghan Markle decided to step back from the royal family, effectively leaving behind their titles, financial support and closest relatives. The monarchy has never

COVID King

COVID King

Published on April 13, 2020, at 4: 40 p.m. by Jordan Axel. COVID-19, widely known as coronavirus, updates are dominating social media feeds, dinner conversations and Zoom meetings — making it difficult to escape the fear and unknown. However, if you have been on the

The Big Apple or Music City

The Big Apple or Music City

Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right before graduation. Jobs evolve, careers shift, and ultimately, you change throughout the process. When starting a career in public relations in

Pomp and (Unusual) Circumstance

Pomp and (Unusual) Circumstance

Entering the industry during COVID-19 Published on April 8, 2020, at 9:43 p.m. by Dylan Lanas. COVID-19 has taken the world by storm. The novel coronavirus permeates nearly every second of discussion. The pandemic has also sparked worries of a possible recession. On March 10,

PR and Tech Startups: Transform9

PR and Tech Startups: Transform9

Published on April 2,2020, at 9:01 p.m. by Janie Creighton. In The Importance of PR for Tech Startups, Account Supervisor at PRLab Yuexin Qu said, “Good PR can help startups shape positive public images,” “establish social media and traditional media networks,” generate monetary growth and

PR in Movies: How NOT to Do Press Conferences

PR in Movies: How NOT to Do Press Conferences

Published on March 30, 2020, at 8:16 p.m. by Dylan Lanas. I recently watched a YouTube video from WIRED that featured a former CIA officer reacting to various Hollywood movies. The scenes chosen from the movies featured characters “disguising” themselves, realistically and — much more

Socially Distant But Still Connected

Socially Distant But Still Connected

Published on March 30, 2020, at 8:05 p.m. by Katie Poedtke. On March 16, 2020, the White House addressed the nation and provided the best preventive measure against COVID-19, aka coronavirus: social distancing. Various pandemics have broken out across the world over time, but none have had

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

PR Lessons from “Hamilton”

PR Lessons from “Hamilton”

“The Man Is Non-Stop” Published on March 11, 2020, at 8:12 p.m. by Hannah Taylor. Before there was Edward Bernays, there was Alexander Hamilton. Hamilton is best known as a founding father of the United States, but Lin-Manuel Miranda’s musical about the historical figure reveals his public relations expertise. “Hamilton” debuted on Broadway

Fetching for Publicity: Animal Welfare PR

Fetching for Publicity: Animal Welfare PR

Published on March 11, 2020, at 7:31 p.m. by Emily Greco. Individuals and companies are not the only ones that can utilize public relations. From land to sea, all types of animals can also benefit from public relations. Public relations is a compelling, cost-effective tool

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