Skip links

Turning Living Rooms into Box Offices

Turning Living Rooms into Box Offices

Published on August 3, 2020, at 2:21 p.m. by Katie Poedtke. Since the coronavirus required stay-at-home and safer-at-home regulations, many buildings stand empty, waiting for people to flood their halls and make use of them again. One of these structures? The movie theater. As movie

From PR Professionals to PR Professors: Mark Harris, Ron Culp and Rick White

From PR Professionals to PR Professors: Mark Harris, Ron Culp and Rick White

Published on April 29, 2020, at 5:50 p.m. by Janie Creighton. According to the Merriam-Webster dictionary, a professor is a “faculty member of the highest academic rank at an institution of higher education.” Another definition states, “One that teaches or professes special knowledge of an

Internal Crisis Communication

Internal Crisis Communication

Published on April 29, 2020, at 5:46 p.m. by Olivia Carroll. In a time of crisis, many companies immediately think of how to reassure their stockholders, clients and industry partners. However, it is just as important, if not more important, to first think of the

What PR Pros Can Learn from “Some Good News”

What PR Pros Can Learn from “Some Good News”

Published on April 23, 2020, at 8:08 p.m. by Janie Creighton. Jim Halpert is the news host we didn’t know we needed. Wait, I meant to say John Krasinski. Krasinski is best known for his role as Jim Halpert on the American TV series “The

Pandemic Pitching: What’s the Protocol?

Pandemic Pitching: What’s the Protocol?

Published on April 23, 2020, at 7:05 p.m. by Macy Krauthamer. “We are all in this together” has never been more relevant during this apocalyptic time when people are sheltering in place, toilet paper is hard to come by, and the global economy is dropping. The

Tiffany & Co.: Color Is a Brand’s Best Friend

Tiffany & Co.: Color Is a Brand’s Best Friend

Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is cultivating brand identity. Companies spend thousands — some even millions — of dollars annually to build and sustain their brands. When you think

How to Succeed: Sports PR Edition

How to Succeed: Sports PR Edition

Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major related to sports due to their passion for the game. But when it comes to building a successful career, or even

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Small Businesses: International Effects at the Local Level

Small Businesses: International Effects at the Local Level

Published on April 15, 2020, at 8:36 p.m. by Katie Poedtke. There is no doubt that COVID-19 is changing the world right before our eyes. The news cycles consistently report on the new developments of the pandemic. People are self-quarantining to keep the virus at bay. Industries are adapting in order to

Return to top of page