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Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Published on March 1, 2021, at 9:44 p.m. by Mattie Naman. Born to Celebrate. In 2015, Mobile, Alabama, was rebranded with this slogan created by BCF. The slogan “symbolizes Mobile’s unique ‘melting pot of people, flavors, cultures and traditions’ translated into a unified voice ‘to lead

“Gossip Girl” Characters or PR Experts? You Decide

“Gossip Girl” Characters or PR Experts? You Decide

Published on March 1, 2021, at 9:23 p.m. by Caroline Robinson. “Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite.” Does this phrase ring a bell? For members of the Upper East Side of New York, it stirs a sense

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era

The Kardashians: Communications with a K

The Kardashians: Communications with a K

Published on February 24, 2021, at 9:15 p.m. by Taylor Tobin. “Keeping up with the Kardashians” (KUWTK) is coming to an end, but the Kardashian legacy will stick with us forever. The Kardashian/Jenner family has always been ridiculed for not having true talent, but I would

“Framing Britney Spears”: The Importance of Media Relations

“Framing Britney Spears”: The Importance of Media Relations

Published on February 23, 2021, at 7:02 p.m. by Kris Scott. “Britney’s Fury,” “Britney’s Meltdown,” “Britney in Crisis,” “Britney Hits Rock Bottom,” “Britney: Out of Control”: These are just a few headlines that have plagued Britney Spears’ life. “Framing Britney Spears” is an investigative docuseries produced

TikTok: The Music Industry’s Claim to Fame

TikTok: The Music Industry’s Claim to Fame

Published on February 23, 2021, at 6:57 p.m. by Olivia Cooley. I don’t know about you, but almost every time a song from the radio comes on, a dance routine that has most likely been memorized by millions of people pops in my head. We can

Social Media Transparency in Influencers

Social Media Transparency in Influencers

Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’

Rock Your Virtual Internship: Four Tips for Virtual Internship Success

Rock Your Virtual Internship: Four Tips for Virtual Internship Success

Published on February 17, 2021, at 8 p.m.by Bella Valentini. In a time where COVID-19 is dominating nearly all aspects of our lives, the in-person internship search will oftentimes leave you with little-to-no results and a competitive applicant pool; and if you happened to land

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