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Starbucks: The PR Tactics in Inclusivity

Starbucks: The PR Tactics in Inclusivity

Published on March 26, 2021, at 5:19 p.m.  by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations practices. It isn’t just about including the most people possible, but rather making those publics feel valued and understood. One company

PR & Social Media: Branding Masterminds

PR & Social Media: Branding Masterminds

Published on March 24, 2021, at 6:20 p.m.  by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Published on March 24, 2021, at 6:15 p.m.  by Caroline Robinson. Food and makeup may seem like an uncommon duo, and usually, they would be. However, Chipotle Mexican Grill and e.l.f. Cosmetics have partnered to create a colorful limited-edition eye-shadow palette, Make It Hot lip gloss

Student-Run Agencies: Changing the Industry

Student-Run Agencies: Changing the Industry

Published on March 25, 2021, at 12:34 p.m.  by Mikaela Weis. As a college student, the stress of trying to find summer internships or jobs can be overwhelming. Experience is everything for entry-level positions, and the competition for internships can be brutal. While college students are

Slogans: The Ultimate Communications Tool

Slogans: The Ultimate Communications Tool

Published on March 22, 2021, at 8:52 p.m.  by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in

Reputation Management: The Next Seussville Classic

Reputation Management: The Next Seussville Classic

Published on March 19, 2021, at 7:08 p.m.  by Kris Scott. One fish, two fish. Black fish, white fish. Inclusivity is not just black and white. Known for his fantastical characters and whimsical rhymes, Theodor Geisel is one of the world’s most renowned children’s book authors.

Social Media Manager: The Voice Behind the Screen

Social Media Manager: The Voice Behind the Screen

Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of

Seaside, Florida: “A Simple, Beautiful” Website

Seaside, Florida: “A Simple, Beautiful” Website

Published on March 10, 2021, at 7:05 p.m. by Mattie Naman.  Salty air, pearly white sand, pastel houses and the aromatic smell from the food trucks lined up on the street — I can almost picture myself in Seaside, Florida, right now. There is something so

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