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Turning Exclusivity Into Success Through Luxury PR

Turning Exclusivity Into Success Through Luxury PR

Published on Feb. 18, 2025, at 10:53 a.m. by Olivia Pickens. What are some of the first names that come to mind when you think of luxury brands? Lamborghini, Hermès, Goyard, Tiffany, Rolex and Chanel are a few that I think of. These brands might

Curly Hair Comeback

Curly Hair Comeback

Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly, the constant use of a straightener, the endless fights with a brush or not feeling beautiful with your own hair —

What Will Happen in 2025?

What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with

Perfecting PR Pros: A Michael Smart Profile

Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024, at 7:42 p.m. by Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital

Spotify Wrapped – A Harmonious Holiday Tradition

Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others

The Underlying Value of Financial Comms

The Underlying Value of Financial Comms

Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next

Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

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