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Let’s Taco ’bout Baseball PR Campaigns

Let’s Taco ’bout Baseball PR Campaigns

Published on November 8, 2021 at 8:00 p.m. by Alyssa Thomas. The World Series is an ideal time for companies to capitalize on brand promotion and consumer relationship-building opportunities. Companies like Taco Bell and FTX created campaigns to increase engagement with Major League Baseball (MLB) fans. Some of the

From College to Corporate: The Rise of Athleisure

From College to Corporate: The Rise of Athleisure

Published on November 3, 2021 at 9:26 p.m. by Gabrielle Jolly. It’s no secret that 2020 was the year of stretchy pants, and many have yet to return to their previous wardrobes. Whether you’re at a corporate office, college campus or out running errands in

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

Sprout Social Rises to Scheduling Success

Sprout Social Rises to Scheduling Success

Published on November 1, 2021 at 8:57 p.m. by Ashley Cunigan. In a world that revolves around social media, scheduling content has become more crucial than ever. The rise of new platforms has caused businesses to increase their social media management efforts by planning posts ahead of

#BhamRestWeek: Styling Birmingham’s Culinary Scene

#BhamRestWeek: Styling Birmingham’s Culinary Scene

Published on October 27, 2021 at 6:55 p.m. by Mallory Westry. Birmingham, Alabama, is home to various public relations firms and advertising agencies. However, one company in particular has placed a special emphasis on the city’s rising culinary scene — STYLE Advertising. STYLE Advertising is a public relations,

From Gas Station to Destination: The Buc-ee’s Phenomenon

From Gas Station to Destination: The Buc-ee’s Phenomenon

Published on October 26, 2021, at 5:40 p.m. by Amelia McGowan. It’s no secret that gas stations are meant to be quick stops for tired travelers looking for snacks and a decently clean bathroom. However, Buc-ee’s, the most popular convenience store in Texas, has capitalized on this

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

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