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Environmental Sustainability Through PR Practices

Environmental Sustainability Through PR Practices

Published on April 14, 2022, at 7:26 p.m. by Sophie Gregor. Each year, the global annual temperature increases approximately 2 degrees Fahrenheit. Due to this increase, the effects of climate change have harmed people around the world. The negative effects for the people and environment caused

Crossing Cultures: PR Edition

Crossing Cultures: PR Edition

Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and

Never Underestimate a Peacock

Never Underestimate a Peacock

Published on April 11, 2022, at 11:01 p.m. by Katie Holec. March Madness is the NCAA Division I men’s basketball tournament that has become a staple for most sports fans in the month of March. People create brackets to predict the ultimate winner. Every year March

PR Strategies to Combat Cable TV Cord-cutters

PR Strategies to Combat Cable TV Cord-cutters

Published on April 9, 2022, at 8:44 p.m. by Kyrsten Eller. In the recent years of the digital era, the world has started turning to streaming services for entertainment purposes and moving away from traditional cable services. Key reasons for this change include features and

It’s not Just a League, It’s Family

It’s not Just a League, It’s Family

Published on April 8, 2022, at 3:58 p.m. by Katie Holec. The Cape Cod Baseball League has been around 137 years, as of 2022. According to its website, “The Cape League wouldn’t be where it is today without the great partnership of all of [its] franchises, players, fans, friends

Agency Spotlight: Kevin York Communications

Agency Spotlight: Kevin York Communications

Published on April 5, 2022, at 7:28 p.m. by Jen Bowman. Boston is particularly popular in the tech and pharmaceutical industries. However, its consumer industry is starting to grow, specifically with small businesses. In 2020, there were 700,646 small businesses and 1.5 million small business employees in

Picking Up Their Boots: PR Professionals Head to Nashville

Picking Up Their Boots: PR Professionals Head to Nashville

Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they

Women’s Sports — They’re Good Business

Women’s Sports — They’re Good Business

Published on March 30, 2022, at 6:55 p.m. by Katie Holec. “The Worldwide Leader in Sports” — better known as ESPN — launched in 1979. Many consumers sat in front of their TVs to watch the premiere episode of “SportsCenter.” Since then, ESPN has created a name for itself. Its

Don’t Blink: It’s Only Trending for Now

Don’t Blink: It’s Only Trending for Now

Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new

“The Face and The Brand”: How Brands Utilize College Ambassadors

“The Face and The Brand”: How Brands Utilize College Ambassadors

Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For

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