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The Rise of the Personal Brand and NIL

The Rise of the Personal Brand and NIL

Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to

How TikTok Is Being Used Strategically in PR

How TikTok Is Being Used Strategically in PR

Published on Oct. 26, 2022, at 5:19 p.m. by Kelsey Nayman. If you heard the phrase “tik tok” in 2009, chances are you would probably think of American singer-songwriter Kesha’s hit “TiK ToK.” Today, it’s more likely that your mind would go to the app of the

Nashville: Established City, Blossoming Industry

Nashville: Established City, Blossoming Industry

Published on Oct. 26, 2022, at 5:03 p.m.by Breanna Erickson As PR practitioners, or soon to be practitioners, the idea that public relations is a growing field is nothing new. How much is it growing? According to IBISWorld, the PR industry has grown 2.5% annually from 2017-2021, and

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

Today’s Hot Take: The World Needs PR

Today’s Hot Take: The World Needs PR

Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both

The Many Hats of the Communication Practitioner in Nonprofit Museums

The Many Hats of the Communication Practitioner in Nonprofit Museums

Published on Oct. 20, 2022, at 12:56 p.m.by Annabelle Blomeley. At McWane Science Center, kids ride a bike balanced on one piece of rope a dozen feet in the air, laughing and marveling at the wonders of physics that keep them suspended. Less than two hours north

Kanye “Ye” West’s Image Is Heading South

Kanye “Ye” West’s Image Is Heading South

Published on Oct. 19, 2022, at 2:00 p.m. by Jamie Zimmerman. “Stop telling Jewish people to get over what Kanye said and that he’s mentally ill and not serious.” “Please stop using mental illness to explain away Kanye West’s anti-Semitic rants.” “Tell me again why

PR, DE&I and the Work That Still Remains

PR, DE&I and the Work That Still Remains

Published on Oct. 17, 2022 at 4:49 p.m.by Trinity Hunter With diversity, equity and inclusion (DE&I) continuing to take center stage among large corporations, the focus has been on communicating this push with external priority publics. A quick Google search will illicit numerous websites outlining examples

When the Internet Beats the PR Team to the Punch

When the Internet Beats the PR Team to the Punch

Published on Oct. 17, 2022 at 4:10 p.m.by Annabelle Blomeley Ned Fulmer seemed like the perfect husband. For years, he embodied an online personality with his wife, Ariel, at the very center. Prior to last week, Fulmer was one-fourth of The Try Guys, a YouTube channel featuring

We Need to Talk About Monkeypox

We Need to Talk About Monkeypox

Published on Oct. 13, 2022, at 10:00 a.m.by Abby Walsh. On May 18, 2022, a team of doctors from Massachusetts General Hospital announced the first case of monkeypox in the United States. Hearing about another novel illness caused panic to permeate throughout the general public. Who

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