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Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Published on March 1, 2023, at 5:40 p.m. by Morgan Perkins. Enthusiastic fans of Disney’s Avatar franchise have waited 13 years to experience the world of Pandora again. The comment section of Avatar’s official Instagram was filled with positive remarks from viewers and organizations who saw “Avatar: The Way

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Rihanna Is a PR Genius

Rihanna Is a PR Genius

Published on February 28, 2023, at 9:07 a.m. by Helen Carson. Arguably one of the most popular Sundays of the year, the 2023 Super Bowl took place during a Rihanna concert on Feb. 12. Always a highly anticipated halftime show, this year’s event was just

The Power of Community in Public Relations

The Power of Community in Public Relations

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During the 2022-2023 season, it had to respond to serious injuries like Tua Tagovailoa’s concussions and Damar Hamlin’s on-field cardiac arrest. The NFL has received praise for

The Perception of Deception

The Perception of Deception

Published on February 23, 2023, at 3:00 p.m. by Emilia Ciezadlo. We’ve all seen those commercials where makeup products seem to magically vanish every pore on someone’s face. We want it to be true, but deep down we know it’s all posing, camera angles and

The Mirror Is Canceled

The Mirror Is Canceled

Published on February 21, 2023, at 12:04 p.m. by Helen Carson. Body image is not a new topic. Studies from the National Organization of Women show that, by the age of 13, 53% of girls report being unhappy with their bodies. Even worse, this number

Nepo Babies Show the Value of Good PR Teams

Nepo Babies Show the Value of Good PR Teams

Published on February 21, 2023, at 9:50 a.m. by Emilia Ciezadlo and Olivia Esquivel. Nepotism in Hollywood, or any type of business, is nothing new. We often see celebrities get roles, opportunities and even awards due to their lineage. Being born into a family with

Digital Literacy in Public Relations

Digital Literacy in Public Relations

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and digitally. The average person picks up their phone to check a notification about 96 times a

Netflix Has a Public Relations Problem

Netflix Has a Public Relations Problem

Published on Feb. 17, 2023, at 10:08 p.m. by Jenna Richardson. Recently, I’ve been getting more entertainment from Netflix’s Instagram account than the streaming service itself. No, not because of the witty captions or the trendy posts — I skip by those and go straight to the

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