Pumpkin, Profits and PR
They didn’t just rename a drink—they reignited a cultural obsession. Here’s how three little letters turned PSL into a fall marketing empire.
Starbucks: Harvesting Brand Image
Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns