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Betsy Stories Are Legendary

Betsy Stories Are Legendary

Posted: February 14, 2014, 4:30 p.m., by Myreete Wolford. “Stories about Betsy [Plank] are legendary.” Chief Communications Officer of Wisconsin Energy Co. Rick White agreed to do an interview with me regarding his work with the board of advisors for The Plank Center for Leadership

#RockTheFirm: Hill Communications

#RockTheFirm: Hill Communications

Posted At: December 3, 2013 7:24 a.m. by Amanda Michelson, Guest Contributor. Hill Communications is the student-run public relations firm of the S.I. Newhouse School of Public Communications at Syracuse University. Established over a decade ago, the firm serves 7-10 clients and has about 80-100 members per

Got Ethics?

Got Ethics?

Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public Relations Society of America, or PRSA, has a code of ethics

Brian Solis and the Future of Business

Posted At: November 21, 2013 7:45 a.m. by Ethan Parry, Guest Contributor Public relations is all about identifying, establishing and maintaining mutually beneficial relationships. Now is our time to redefine our profession’s journey.

PRSSA National Conference Session Recap: iögo Yogurt

PRSSA National Conference Session Recap: iögo Yogurt

Posted At: November 16, 2013 1:35 p.m. by Karly Weigel. Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products

A Need for Specialization?

A Need for Specialization?

Posted At: November 15, 2013 4:05 p.m. by Jacquie McMahon The public relations field is divided into sectors. Practitioners’ careers lead them to become experts in a specialized niche, whether that may be something like crisis communications or public affairs. The website of the Public

#RockTheFirm: Lindsey + Asp

#RockTheFirm: Lindsey + Asp

Posted At: November 8, 2013 11:15 a.m. by Ashley Jones Lindsey + Asp is much more than one of the busiest intersections in Norman, Okla. Named after the cross streets on which it is located, Lindsey + Asp Advertising and Public Relations, a full-service advertising,

Leadership Series: Waller & Company Public Relations

Leadership Series: Waller & Company Public Relations

Posted At: October 11, 2013 1:30 p.m. by Ashley Jones Barrett and Mary Waller are a devoted married couple going hand-in-hand in life and in their careers. As co-owners of Waller & Company Public Relations, a Tulsa-based, full-service public relations firm, the Wallers know what

Leadership Series: Dr. Timothy Coombs

Leadership Series: Dr. Timothy Coombs

Posted At: October 10, 2013 5:10 p.m. by Aime O’Keefe Crisis communication management is one of the most recognizable forms of public relations. When a business’ reputation is at risk and shareholders are on the edge of panic, a company needs to be prepared with

Advancing Public Relations Education

Advancing Public Relations Education

Published At: October 6, 2013 8:30 p.m. by Jacquie McMahon Public relations is “practically as old as society” according to industry forefather Edward Bernays, but the education for the profession is still relatively new. Public relations only became a widely accepted college major in the

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