A Game of Strategy
Posted At: September 28, 2012 12:45 P.M. by Jessica Colburn Remember, a physical game board is not necessary, but strategy is essential to making the most out of your PRSA chapter meetings.
The Global Marketplace: Profit vs. Perception
Posted At: September 26, 2012, 17:34 P.M. by Shelby Calambokidis With the 2012 elections quickly approaching, the debate over domestic unemployment and exporting jobs is increasingly important. The U.S. is experiencing its longest period of high unemployment since the Great Depression, and there could be
From 'Watch Dog' to 'Lap Dog'
Posted At: September 24, 2012 1:41 P.M. by Sam Nathews As Election Day draws nearer, it seems the steam radiating from the two political engines has begun blurring the lines that differentiate journalists and PR professionals.
Back to Basics: Grassroots PR
Posted At: May 17, 2012 12:25 PM by Anna Ellis In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.
A PR View of Saying “I Do”
Posted At: May 3, 2012 2:30 PM by Kera Cottingham I found myself not only graduating with a public relations degree, but also engaged. Yes, I have a diamond and all, but I also have a soon-to-be marketing grad as a fiancé. With that said,
Regrets and Lessons Learned
Posted At: May 3, 2012 10:30 AM by Katie Bishop As a soon-to-be college graduate in merely days, I cannot help but to focus this blog on the past four years of my life: The regrets and lessons learned.
Olympic-Sized Opportunity for Sponsorships
Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?
Making a Worthy Investment: Interpersonal Relationships in PR
Posted At: April 15, 2012 12:45 PM by Margaret Bishop A quick hello on the elevator, a short tweet, a brief phone conversation: these are all everyday interactions that we have with colleagues, friends and clients. It is always a strength to be friendly and
Instant Ancient History
Posted At: April 11, 2012 2:30 PM by Anna Ellis Rather than consistently reporting stories with elements of newsworthiness, such as relevance, timeliness and prominence, the 24-hour news cycle is infamous for reporting on trendy topics and sensationalism. This biased agenda setting creates unnecessary drama
#Revolution
Posted At: April 9, 2012 1:30 PM by Brian Haight In future political upheavals, social media platforms could potentially play a key role. Social platforms will not cause any future revolutions; however, they will help protestors and revolutionaries increase awareness, organize events and create a