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Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make

Leadership Series: Tori Terhune

Leadership Series: Tori Terhune

Posted At: October 14, 2013 2:45 p.m. by Karly Weigel Not all writers are born with an innate passion for writing. For Tori Terhune, it was not until she explored journalism in college at California State University, Fresno, that she realized she loved to write.

Four Things I Wish Someone Had Told Me about PR

Posted At: October 10, 2013 1:10 p.m. by Rebekah Epstein, Guest Contributor I am going to be honest. When I was in college, I had no idea what I wanted to do with my life. I started off as an international relations major, minoring in

‘Tis the Season of Pumpkin Spice

Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;

The Truth Behind the “Scandal”

The Truth Behind the “Scandal”

Posted At: October 7, 2013 1:30 p.m. by Christi Rich The hit ABC drama “Scandal,” while a compelling show, may pose a threat to the reputation of true crisis professionals. Main character Olivia Pope, a crisis manager in Washington, D.C., worked with her colleagues to

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget. As the clock ticked down, social media exploded. Not surprisingly,

The Parbuckling Project

Posted At: October 1, 2013 3:25 p.m. by Aime O’Keefe A hot topic in the news last week was the successful salvage of the Coasta Concordia cruise ship off the coast of Italy, which ran aground on a coral reef last year. Through the effort

Law and PR: Different Sides of the Same Coin

Law and PR: Different Sides of the Same Coin

Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law often clash when the two industries are forced to work

The Ethics of Ghost Writing

The Ethics of Ghost Writing

Posted At: September 18, 2013 2:45 P.M. by Christi Rich On Sept. 11, 2013, Vladimir Putin, president of Russia, authored an op-ed in The New York Times. Many public relations professionals, students and educators likely had the same thought I did: There’s no way he

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

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