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Brian Easter: A Catalyst for Change

Brian Easter: A Catalyst for Change

Posted: January 12, 2015, 6:34 p.m. by Rachel Uniatowski. In our world, we sometimes let stereotypes alter our judgment of people, especially chief executive officers. We forget that every person has his own story, and Brian Easter, CEO of Nebo Agency, certainly doesn’t fit any

The Brand Masters of Comedy

The Brand Masters of Comedy

Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as

Gonzenbach: Educator of Today, Leader of Tomorrow

Gonzenbach: Educator of Today, Leader of Tomorrow

Posted: November 27, 2014, 1:00 p.m. by Connor Fox. For any students in The University of Alabama’s nationally acclaimed public relations program, their academic and professional career begins with Dr. William Gonzenbach. The UA professor has taught the “introduction to public relations” course for years,

Wendi Strong: Helping Women in Corporate America

Wendi Strong: Helping Women in Corporate America

Posted: November 13, 2014, 5:10 p.m. by Brittany Downey. Wendi Strong began her day Tuesday, Oct. 28, with a meeting. She sat down with one of her co-workers preparing for a future encounter with a highly influential board member at the USAA. “[This employee] had

The Bag, The Brand, The Legend

The Bag, The Brand, The Legend

Posted: November 13, 2014, 11:58 a.m. by Brittany Downey. Founded in 1854, Louis Vuitton has become one of the most successful luxury brands to enter the fashion industry. With its products still hand-crafted in its French factories, CEO Bernard Arnault admitted marketing isn’t a part of the

“Seinfeld”: A Show About Something

“Seinfeld”: A Show About Something

Posted: November 6, 2014, 6:49 p.m. by Connor Fox. Even after 25 years, nothing compares to “Seinfeld.” The show is lauded as one of the greatest ever and set the tone for comedy television. Its persistent jokes, situational humor, unforgettable characters and undeniable entertainment have

The Public Relations Side of a Data Breach

The Public Relations Side of a Data Breach

Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s

The Time Is Now

The Time Is Now

Posted: October 29, 2014, 3:10 p.m. by Connor Fox. If there’s one thing I’ve learned in college both inside and outside the classroom, it’s that time management is a critical part of success. A career in public relations implements many different skill sets for a

You’re Hired, Now What?

You’re Hired, Now What?

Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait — you’ve only had internships, and you have no idea what

Snapchat Your Story

Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official

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