Published on July 28, 2017, at 5:45 p.m. by Katie Willem. The Chartered Institute of Public Relations (CIPR) offers career advice for those considering going into the field of public relations. This advice is obviously catered toward people early on in their college careers, and
Published on July 23, 2017, at 8:09 p.m. by Jessica Banks. If you are like me, your parents used to harp on you to put your cellphone down in your teenage years. It is even more relevant today as children are getting smartphones and other
According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging
Published on July 7, 2017, at 5:30 p.m. by Jessica Banks. They’re excited, they’re determined and they’re hungry for the real world. Millennials are entering the workforce with a certain perseverance that is influencing the corporate world in more ways than one. Today, you can
Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.” It includes “many and various
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and
Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April that it had been lying about its fuel efficiency tests
Posted on April 25, 2016, at 7:40 p.m. by Kala Brumbaugh. After the major success of Pope Francis’s Twitter account, it should come as no surprise to see him join the Instagram community. On March 19, 2016, Pope Francis posted his first picture, an image
by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what you’re taught to do in school? A well-oiled campaign is
Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most relationships are formed. When someone breaks that trust, relationships suffer
