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Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

“Gossip Girl” Characters or PR Experts? You Decide

“Gossip Girl” Characters or PR Experts? You Decide

Published on March 1, 2021, at 9:23 p.m. by Caroline Robinson. “Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite.” Does this phrase ring a bell? For members of the Upper East Side of New York, it stirs a sense

Book Your Way to Success

Book Your Way to Success

Published on March 4, 2020, at 4:09 p.m. by Hannah Fogus. To the person reading this post, I want you to ask yourself a question. When was the last time you read a book — for fun? Research shows that reading for pleasure is on

Yes, You Can Be a Mentor Too

Yes, You Can Be a Mentor Too

Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what

Closing the Gap — Understanding Media Relations 

Closing the Gap — Understanding Media Relations 

Published on November 8, 2019, at 2:45 p.m. by Ally Denton. Public relations professionals are no strangers to the media. We are constantly keeping up with news and trends — ensuring we are at the cusp of anything newsworthy. In this field it’s common to

Brittany Downey: Reaching the Summit

Brittany Downey: Reaching the Summit

Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to becoming a leader in the industry started even before she

Online Aesthetics

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could be the ticket to your next job, or a factor

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