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Alex Cooper’s Digital Domination

Alex Cooper’s Digital Domination

Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years ago, Cooper has rebranded her career from someone giving risqué advice to the internet’s best

Voices that Sell: The Impact of Ads in Podcasting

Voices that Sell: The Impact of Ads in Podcasting

Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their

Find the Cure to Your “PR Hangover”

Find the Cure to Your “PR Hangover”

Published on Oct. 10 at 3:27 p.m. by Jamie Zimmerman. Podcasts have been on the rise to become one of the most popular digital media channels today. As of 2022 there are globally 383.7 million podcast listeners, with a podcast for virtually any audience of interest from true

Brand Podcasts: Public Relations Goes Live

Brand Podcasts: Public Relations Goes Live

Published on September 27, 2021, at 7:00 p.m. by Amelia McGowan. Over the past several years, podcasts have exploded as a new source of media content. In fact, during the first half of 2020 alone, 383,678 new podcasts were launched — that’s more than the number of

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Published on March 8, 2021, at 8:50 p.m. by Kris Scott. Computer? Check. Microphone? Check. Headphones? Check. Recording Software? Check. What once was an anomaly in public relations is now an important niche. As traditional forms of media decline in popularity, podcasts have evolved into a

Podcast Equality — The Rise of the Female Voice

Podcast Equality — The Rise of the Female Voice

Published on October 2, 2019, at 8:25 p.m. by Louise Margeson. In a world full of smartphones, streaming services and apps that can deliver food to your door with the touch of a button, society has become transfixed with the notion of instant gratification. We

Five Podcasts You Should Be Listening To

Five Podcasts You Should Be Listening To

Published on November 20, 2017, at 7:55 a.m. by Brooke Bailey. Have you always wanted to be one of those “podcast people” but have never known how to get started? Do you get a little bored listening to music in your car, and you’re looking

The Podcast Lives On

The Podcast Lives On

Published on February 17, 2016, at 7:00 p.m. by Eliza Sheffield. It’s no secret that podcasts have become extremely popular in the past few years, outliving their namesake by two years and counting (RIP iPod Classic). In fact, the percentage of Americans who have listened

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