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The Horsepower of Conversation: IndyCar PR

Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

Lending a Hand to Local Talent: W.C. Handy Music Festival

Posted At: April 17, 2013 2:12 P.M. by Claudia Calhoun As the semester comes to an end and the Alabama heat begins rolling in, I start counting down the days until my favorite event of the summer: W.C. Handy Music Festival. My childhood was spent in

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

Graduation Anxiety

Posted At: April 15, 2013 2:30 P.M. by Katie Sanders “So what are you going to do after college?” This question plagues every college student from his junior year on. Curiosity from others can spark career aspirations, a well-thought-out plan or sometimes panic in the

Protecting the Protectors: Northrop Grumman Communications

Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun It is apparent in speaking with Sudi Bruni, Matt McQueen and Jim Hart that they have a passion for their work, but why? “The most satisfying part of my job [at Northrop Grumman] is that

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

Success in Simplicity

Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the

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