Posted At: November 29, 2012 7:45 P.M. by Memorie Bailey Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an
Posted At: November 28, 2012 1:50 P.M. by Sam Nathews It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine
Posted At: November 26, 2012 1:37 P.M. By Nicole Hohman What are the elements of a successful media kit? Piece of cake! I found it more effective to break down what the company wants to convey to its audience rather than the media kit components.
Posted At: November 20, 2012 4:00 P.M. by Sam Nathews The public relations professional is the runt of the corporate litter. For those of us who stir and generate conversation on behalf of an organization, there has also been, for some time, an internal conversation
Posted: November 16, 2012 at 9:45 A.M. by Kristin Nelson When a project is due by the end of the week and it is so tedious that it can’t be finished during the typical 9-to-5 day, follow these steps to help make crunch time less
Posted: November 16, 2012 at 9:30 A.M. by Grace Roberts and Christina Steward In spring 2012, former NBA superstar Shaquille O’Neal came to The University of Alabama to work alongside students in creating a PSA supporting the LessThanUThink campaign.
Posted: November 15, 2012 at 5:13 P.M. by Shelby Calambokidis PR firms should understand the importance of diversifying the client base, as well as recognizing the opportunity that lies in reaching out to international companies and governments.
Posted At: November 14, 2012 2:40 P.M. by Sam Nathews Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.” As I’ve
Posted: November 12, 2012 at 1:56 P.M. by Grace Roberts. While not as prevalent as it once was, a thank-you note can help you make a lasting impression in a world full of constant networking.
Posted: November 5, 2012 at 1:30 P.M. by Shelby Calambokidis. This year’s election has not only been an example of the importance of defining yourself, but also of defining your opposition.
